Yue-Sai Wa Wa is the creation of Yue-Sai Kan. Yue-Sai is a Chinese-American who lives in New York City and Shanghai. Having started her career as a television personality in the USA where she created programmes about Asia, she became a household name in China through her popular TV shows there. As founder of Yue-Sai cosmetics, the number one cosmetic brand in China, she is a leading entrepreneur in China and her merchandise features in the China Design exhibition.

Asian culture is so enamored by the butterfly that it is even referred to as the "Chinese Cupid." Legend has it that a young man lost his way while chasing a butterfly. Instead of finding the butterfly that he was following, the man was led to the most beautiful woman he had ever seen. The woman would later become his wife, and the happy couple had the butterfly to thank for bringing them together.